InLoco Client Services and Online Marketing  

Web Design

Technical Terms
.NET Framework
3G
AI
API
ASCII
ADSL
Ajax
Apache
ASP
Blog
CGI
CSS
CMS
DHTML
DNS
DNS Lookup
DOMAIN
ecommerce
FTP
GIF
GIF vs JPEG
GIMP
GNU
Hosting
HSDPA
HTML
HTTP
HTTPS
Hypertext
Hypertext Link
ISDN
IM
Java
JavaScript
JPEG
LAN
Linux
MCSD
MCSE
MMS
MSN
MySQL
Open-Source
PageRank
PPC Advertising
PHP
Ping
POP3
RSS
Rights Managed
Rights Ready
Royalty Free
Stock Photography
SMS
SMTP
SEO
SERP
SOAP
SQL
A/B Testing
UDDI
UNIX
URL
WAP
VOIP
WiFi
WIKI
XHTML
XML

.net framework
A Microsoft operating system platform that incorporates applications, a suite of tools and services and a change in the infrastructure of the company's Web strategy. There are four main principles of .NET from the perspective of the user:

It erases the boundaries between applications and the Internet. Instead of interacting with an application or a single Web site, .NET will connect the user to an array of computers and services that will exchange and combine objects and data. Software will be rented as a hosted service over the Internet instead of purchased on a store shelf. Essentially, the Internet will be housing all your applications and data. Users will have access to their information on the Internet from any device, anytime, anywhere. There will be new ways to interact with application data, such as speech and handwriting recognition.

.NET depends on four Internet standards:

HTTP
XML
SOAP
UDDI


Microsoft views this new technology as revolutionary, enabling Internet users to do things that were never before possible, such as integrate fax, e-mail and phone services, centralize data storage and synchronize all of a users computing devices to be automatically updated.



3G
In mobile telephony, third-generation protocols support much higher data rates, measured in Mbps, intended for applications other than voice. 3G networks trials started in Japan in 2001. 3G networks are expected to be starting in Europe and part of Asia/Pacific by 2002, and in the US later. 3G will support bandwidth-hungry applications such as full-motion video, video-conferencing and full Internet access.
www.3gpp.org



Artificial Intelligence
The branch of computer science that deal with writing computer programs that can solve problems creatively; "workers in AI hope to imitate or duplicate intelligence in computers and robots"
Pandorabots



API
Abbreviation of Application Program Interface, a set of routines, protocols, and tools for building software applications. A good API makes it easier to develop a program by providing all the building blocks. A programmer puts the blocks together. Most operating environments, such as MS-Windows, provide an API so that programmers can write applications consistent with the operating environment...



ASCII
American Standard Code for Information Interchange. Standard 8 bit code used in data communications. Many files interchanged from one software program to another and from IBM to Mac formats go through translation into ASCII.

ASCII is a code that assigns a number to each key on the keyboard. ASCII text does not include special formatting features and therefore can be exchanged and read by most computer systems.



ADSL
Short for asymmetric digital subscriber line, a new technology that allows more data to be sent over existing copper telephone lines (POTS). ADSL supports data rates of from 1.5 to 9 Mbps when receiving data (known as the downstream rate) and from 16 to 640 Kbps when sending data (known as the upstream rate).

ADSL requires a special ADSL modem.

ADSL is growing in popularity as more areas around the world gain access.



Ajax
AJAX or Asynchronous JavaScript and XML is a term describing a web development technique for creating interactive web applications using a combination of: * HTML (or XHTML) and Cascading Style Sheets for presenting information* Document Object Model, JavaScript to dynamically display and interact with the information presented* XML, XSLT and the XMLHttpRequest object to interchange and manipulate data asynchronously with the web server (although AJAX applications can use other technologies ...
en.wikipedia.org/wiki/AJAX - simply put, Essentially, remote scripting allows client-side JavaScript to request data from a server without having to refresh the Web page. That's it. Everything else that goes into making a seamless Web application draws upon the established methods of manipulating the Document Object Model. This might be something as simple as creating a list of words to select from, as per Google Suggest.



Apache

The most widely available HTTP server on the Internet. It supports the PERL and PHP languages.

Apache is a Unix-based, open-source web server that is used to host most sites on the Internet. Originally, Apache was a Unix product, but now versions for Windows, OS/2 and other platforms exist. As with most open-source projects, there are numerous add-ons and tailored versions of the server available, which are created using the Apache module API. The name comes from its origins as "a patchy" web server.



ASP
  1. See application service provider.
    Abbreviated as ASP, a third-party entity that manages and distributes software-based services and solutions to customers across a wide area network from a central data center. In essence, ASPs are a way for companies to outsource some or almost all aspects of their information technology needs. They may be commercial ventures that cater to customers, or not-for-profit or government organizations, providing service and support to end users.

    According to ASPnews.com, ASPs are broken down into five subcategories:

    Enterprise ASPs -- deliver high-end business applications.
    Local/Regional ASPs -- supply wide variety of application services for smaller businesses in a local area.
    Specialist ASPs -- provide applications for a specific need, such as Web site services or human resources.
    Vertical Market ASPs -- provide support to a specific industry, such as healthcare.
    Volume Business ASPs -- supply general small/medium-sized businesses with prepackaged application services in volume.

  2. See Active Server Pages.
    Abbreviated as ASP, a specification for a dynamically created Web page with a .ASP extension that utilizes ActiveX scripting -- usually VB Script or Jscript code. When a browser requests an ASP, the Web server generates a page with HTML code and sends it back to the browser. So ASPs are similar to CGI scripts, but they enable Visual Basic programmers to work with familiar tools.

  3. Short for Association of SharewareProfessionals.
    The Association of Shareware Professionals (ASP) is a group of professionals dedicated to the advancement of shareware software as an alternative to conventional retail software.


BLOG
Blog is short for weblog. A weblog is a journal (or newsletter) that is frequently updated and intended for general public consumption. Blogs generally represent the personality of the author or the Web site.



CGI
CGI stands for Common Gateway Interface. CGI allows HTML pages to interact with programming applications.

A standard for the exchange of information between a Web server and computer programs that are external to it. The external programs can be written in any programming language that is supported by the operating system on which the Web server is running.



CSS
(1) Short for Cascading Style Sheets, a new feature being added to HTML that gives both Web site developers and users more control over how pages are displayed. With CSS, designers and users can create style sheets that define how different elements, such as headers and links, appear. These style sheets can then be applied to any Web page.
The term cascading derives from the fact that multiple style sheets can be applied to the same Web page. CSS was developed by the W3C.


(2) An abbreviation for cross-site scripting.




CMS
A CMS or Content Management System, typically is an online/offline interface which allows a websites system administrator (You) to have full control over the websites content. Pages can be added, updated or deleted. Content such as rich text, images and files may be added, updated or deleted by the click of a button. For more information and specific information in regards to the CMS offered by InLoco, please have a look at our Online CMS Manual.



DNS
This is a server that matches up the URL of a website (eg www.inloco.co.za) with its proper numeric IP address - it translates www.inloco.co.za into the unique numeric IP address (202.124.2.111). Whenever you request a web page the web browser must consult the domain name server to find out what the numeric translation of the URL is. This is necessary because computers only understand the numeric IP address, whereas we humans prefer to use meaningful and more memorable text.



DNS
DNS Lookup is the process of resolving an IP address (ie 192.168.11.137) to a host name (ie inloco.co.za). DNS names are registered with the global name server. Most web servers can be configured to do DNS lookups on the IP address of incoming requests, but is more efficient to not have the web server do it. Either the web server or Summary can do the lookups. Someone must do the lookups if you want the Countries and Domains reports to work.



DHTML
(1) Refers to Web content that changes each time it is viewed. For example, the same URL could result in a different page depending on any number of parameters, such as:
  • Geographic location of the reader
  • Time of day
  • Previous pages viewed by the reader
  • Profile of the reader
There are many technologies for producing dynamic HTML, including CGI scripts, Server-Side Includes (SSI), cookies, JAVA, JavaScript, and ActiveX.


(2) When capitalized, Dynamic HTML refers to new HTML extensions that will enable a Web page to react to user input without sending requests to the Web server. Microsoft and Netscape have submitted competing Dynamic HTML proposals to W3C, which is producing the final specification.




DOMAIN
(1) A group of computers and devices on a network that are administered as a unit with common rules and procedures. Within the Internet, domains are defined by the IP address. All devices sharing a common part of the IP address are said to be in the same domain.

(2) In database technology, domain refers to the description of an attribute's allowed values. The physical description is a set of values the attribute can have, and the semantic, or logical, description is the meaning of the attribute.





ecommerce
Often referred to as simply e-commerce, business that is conducted over the Internet using any of the applications that rely on the Internet, such as e-mail, instant messaging, shopping carts, Web services, UDDI, FTP, and EDI, among others. Electronic commerce can be between two businesses transmitting funds, goods, services and/or data or between a business and a customer.

Also see Understanding "Web Services" in the "Did You Know...?" section of Webopedia.





FTP
Short for File Transfer Protocol, the protocol for exchanging files over the Internet. FTP works in the same way as HTTP for transferring Web pages from a server to a user's browser and SMTP for transferring electronic mail across the Internet in that, like these technologies, FTP uses the Internet's TCP/IP protocols to enable data transfer.

FTP is most commonly used to download a file from a server using the Internet or to upload a file to a server (e.g., uploading a Web page file to a server).





GIF
Pronounced jiff or giff (hard g) stands for graphics interchange format, a bit-mapped graphics file format used by the World Wide Web, CompuServe and many BBSs. GIF supports color and various resolutions. It also includes data compression, but because it is limited to 256 colors, it is more effective for scanned images



GIF vs. JPG--Which Is Best?
One of the most important and difficult concepts to learn about digital imaging is which format is best for displaying graphics and photos on the web. Unfortunately, there are no clear cut answers to this question. It depends on the image to be displayed. There are two important factors to consider: file size and image quality. Currently there are only 2 widely supported formats [GIF and JPG] that will display on the web. There is another up-and-coming format [PNG] which is only supported by the leading browsers in version 4 and above. Right now, let's not worry about the PNG format. To seperate the two types remember the following, you could classify any photographical image that contain many colours and gradients to be optimal as a JPG, where a flat image with solid shapes and colours optimal to be a GIF. GIF images are restricted to 256 colour palettes, where JPG can have 24 bit or higher (16 000 000 colours and more). GIF is often called a losless compression type and JPG lossy compression. If you understand what each format does best and where each formats drawbacks lie, you can make an educated guess about which format to choose for various images when preparing them for display on the web.

For a detailed breakdown of the pros and cons of these formats, please visit this tutorial.



LAN
Local Area Network: a local computer network for communication between computers; especially a network connecting computers and word processors and other electronic office equipment to create a communication system between offices.



Linux
Linux is a UNIX-like operating system that was designed to provide personal computer users a free or very low-cost operating system comparable to traditional and usually more expensive UNIX systems. Linux has a reputation as a very efficient and fast-performing system.



Hypertext
A way of presenting information online with connections between one piece of information and another. These connections are called Hypertext links. Thousands of these Hypertext links enable you to explore additional or related information throughout the online documentation.



Hypertext Link
A Hypertext Link is what weaves the World Wide Web together. Authors of HTML Web Pages can cause certain words within their copy to act like a button transporting the reader to the related topic. HyperText Links are also found in many multimedia titles. As an example, when reading this text, imaging having the ability to click on the word HTML and jump directly to a definition.



Hosting
A way of using web based software. Does not require installation of any software pieces on your desktop computer. Instead, all your software applications, database and files are located on a computer in the Internet, which is maintained by your host provider for a certain monthly fee.
For prices on the hosting that InLoco offers, go to our website hosting page.



GIMP
GIMP, sometimes referred to as "The Gimp," is a freely available open source application for created and manipulating graphic images that runs on Linux and other UNIX-based operating systems. GIMP is distributed under licensing terms defined by the GNU project. You are likely to find GIMP as one of the optional applications that come in any large Linux package such as those distributed by Debian and Red Hat . You can also download it directly.



GNU
GNU itself stands for GNU's Not Unix, which isn't very informative. What it essentially stands for is an ideology of free software. This is encapsulated under the GNU GPL: the GNU General Public License, which allows you to share and alter software under its aegis. A full HTML version of the GPL can be found here: http://www.gnu.org/copyleft/gpl.html.



HSDPA
High-Speed Downlink Packet Access or HSDPA is a mobile telephony protocol. Also called 3.5G (or "3˝G"). High Speed Downlink Packet Access (HSDPA) is a packet-based data service in W-CDMA downlink with data transmission up to 8-10 Mbit/s (and 20 Mbit/s for MIMO systems) over a 5MHz bandwidth in WCDMA downlink. ...
en.wikipedia.org/wiki/HSDPA



HTTP
The Hypertext Transfer Protocol (HTTP) is the set of rules for exchanging files (text, graphic images, sound, video, and other multimedia files) on the World Wide Web. Relative to the TCP/IP suite of protocols (which are the basis for information exchange on the Internet), HTTP is an application protocol.



HTTPS
HyperText Transfer Protocol, Secure. This is a variant of HTTP that support SSL. This allows browsers to handle secure transactions.



HTML
Short for Hypertext Markup Language, the authoring language used to create documents on the World Wide Web. HTML is similar to SGML, although it is not a strict subset.

HTML defines the structure and layout of a Web document by using a variety of tags and attributes. The correct structure for an HTML document starts with
<HTML>
  <HEAD>
  <TITLE>(page title resides here)</TITLE>
  </HEAD>
<BODY>(contents of the web page comes here)</BODY>
</HTML>. All the information you'd like to include in your Web page fits in between the <BODY> and </BODY> tags.

There are hundreds of other tags used to format and layout the information in a Web page. Tags are also used to specify hypertext links. These allow Web developers to direct users to other Web pages with only a click of the mouse on either an image or word(s). For a more complete list of tags, check out some of the URLs below.



ISDN
Abbreviation of integrated services digital network, an international communications standard for sending voice, video, and data over digital telephone lines or normal telephone wires. ISDN supports data transfer rates of 64 Kbps (64,000 bits per second).

There are two types of ISDN:

Basic Rate Interface (BRI) -- consists of two 64-Kbps B-channels and one D-channel for transmitting control information.

Primary Rate Interface (PRI) -- consists of 23 B-channels and one D-channel (U.S.) or 30 B-channels and one D-channel (Europe).

The original version of ISDN employs baseband transmission. Another version, called B-ISDN, uses broadband transmission and is able to support transmission rates of 1.5 Mbps. B-ISDN requires fiber optic cables and is not widely available.



IM
Instant Messaging is a form of electronic communication which involves immediate correspondence between two or more users who are all online simultaneously.



Java
A high-level programming language developed by Sun Microsystems. JAVA was originally called OAK, and was designed for handheld devices and set-top boxes. Oak was unsuccessful so in 1995 Sun changed the name to JAVA and modified the language to take advantage of the burgeoning World Wide Web.

JAVA is an object-oriented language similar to C++, but simplified to eliminate language features that cause common programming errors. JAVA source code files (files with a .JAVA extension) are compiled into a format called bytecode (files with a .class extension), which can then be executed by a JAVA interpreter. Compiled JAVA code can run on most computers because JAVA interpreters and runtime environments, known as JAVA Virtual Machines (VMs), exist for most operating systems, including UNIX, the Macintosh OS, and Windows. Bytecode can also be converted directly into machine language instructions by a just-in-time compiler (JIT).

JAVA is a general purpose programming language with a number of features that make the language well suited for use on the World Wide Web. Small JAVA applications are called JAVA applets and can be downloaded from a Web server and run on your computer by a JAVA-compatible Web browser, such as Netscape Navigator or Microsoft Internet Explorer.



JavaScript
A scripting language developed by Netscape to enable Web authors to design interactive sites. Although it shares many of the features and structures of the full JAVA language, it was developed independently. Javascript can interact with HTML source code, enabling Web authors to spice up their sites with dynamic content. JavaScript is endorsed by a number of software companies and is an open language that anyone can use without purchasing a license. It is supported by recent browsers from Netscape and Microsoft, though Internet Explorer supports only a subset, which Microsoft calls Jscript.



JPEG
Short for Joint Photographic Experts Group, and pronounced jay-peg. JPEG is a lossy compression technique for color images. Although it can reduce files sizes to about 5% of their normal size, some detail is lost in the compression.



MCSD
Microsoft Certified Solution Developer, or MCSD, is one of Microsoft's certification offerings.



MCSE
Microsoft Certified Systems Engineer (MCSE) is another certification by Microsoft which is highly recognized all over the world. It grants the expertise to analyze business requirements to design and implement an infrastructure solution based on the Windows platform and Microsoft Servers software



MMS
Multimedia Messaging Service. MMS is a new standard that is being defined for use in advanced wireless terminals. The service concept is derived from Short Message Service and allows for non-real-time transmission of various kinds of multimedia contents like images, audio, video clips, etc. As a further evolution of the current text mail, for example, electronic postcards, audio/video clips, etc. can be sent.



MSN
Microsoft Network®, An information service accessed by the general public using a computer and a modem. Like other online services, Microsoft Network offers access to news, e-mail, the Internet and a diverse range of data bases, including some GDSs for booking of travel reservations.



MySQL
Pronounced "my ess cue el" (each letter separately) and not "my SEE kwill." MySQL is an open source RDBMS that relies on SQL for processing the data in the database. MySQL provides APIs for the languages C, C++, Eiffel, JAVA, Perl, PHP and Python. In addition, OLE DB and ODBC providers exist for MySQL data connection in the Microsoft environment. A MySQL .NET Native Provider is also available, which allows native MySQL to .NET access without the need for OLE DB.

MySQL is most commonly used for Web applications and for embedded applications and has become a popular alternative to proprietary database systems because of its speed and reliability. MySQL can run on UNIX, Windows and Mac OS.

MySQL is developed, supported and marketed by MySQL AB. The database is available for free under the terms of the GNU General Public License (GPL) or for a fee to those who do not wish to be bound by the terms of the GPL.



Open-Source
Open source denotes that the origins of a product are publicly accessible in part or in whole.

Computer software source code that is released under an open-source license or to the public domain. Open source licenses include the GNU General Public License. Popular open-source software includes: Apache, PHP, Mozilla Firebird and the Linux kernel.

Open source software is similar in idea to "free software" but slightly less rigid than the free software movement. Users of open source software are (generally) able to view the source code, alter and re-distribute open source software. There is however less of an emphasis in the open source movement o­n the right of information and source code to be free and in some cases companies are able to develop proprietary products based o­n open source o­nes.



PageRank
PageRank is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

PageRank was developed at Stanford University by Larry Page (hence the name Page-Rank[1]) and Sergey Brin as part of a research project about a new kind of search engine. The project started in 1995 and led to a functional prototype, named Google, in 1998. Shortly after, Page and Brin founded Google Inc., the company behind the Google search engine. While just one of many factors which determine the ranking of Google search results, PageRank continues to provide the basis for all of Google's web search tools.[2]

The name PageRank is a trademark of Google. The PageRank process has been patented (U.S. Patent 6,285,999 ). The patent is not assigned to Google but to Stanford University.

PPC (Pay Per Click Advertising) Advertising
Advertising with the search engines is bidding for particular keyword phrases or search terms used most frequently by Internet users related to information on certain niches and sectors. Overture was the first great pay-per-click advertising sales channel for the search engines. It presently represents Yahoo, MSN, AOL, Alta Vista, Hot Bot, and related partners allowing advertisers to bid on particular keywords....Due to Google's size and popularity, InLoco highly recommends PPC advertising on Google, Google also oofer free tools that work hand in hand with Google Adwords, Google Adwords is the Google Pay Per Click Advertising management tool.

Ping
Packet InterNet Groper is a program and UNIX command that helps testing and debugging network and/or Internet connections. An 'Echo' command is sent to a specified computer and then waits for a response. The result is a report that displays the success or failure, usually a report back of a timed response in seconds, of the intended action.

PHP
Self-referentially short for PHP: Hypertext Preprocessor, an open source, server-side, HTML embedded scripting language used to create dynamic Web pages.

In an HTML document, PHP script (similar syntax to that of Perl or C ) is enclosed within special PHP tags. Because PHP is embedded within tags, the author can jump between HTML and PHP (similar to ASP and Cold Fusion) instead of having to rely on heavy amounts of code to output HTML. And, because PHP is executed on the server, the client cannot view the PHP code.

PHP can perform any task that any CGI program can do, but its strength lies in its compatibility with many types of databases. Also, PHP can talk across networks using IMAP, SNMP, NNTP, POP3, or HTTP.

PHP was created sometime in 1994 by Rasmus Lerdorf. During mid 1997, PHP development entered the hands of other contributors. Two of them, Zeev Suraski and Andi Gutmans, rewrote the parser from scratch to create PHP version 3 (PHP3).



POP3
  1. Short for Post Office Protocol, a protocol used to retrieve e-mail from a mail server. Most e-mail applications (sometimes called an e-mail client) use the POP protocol, although some can use the newer IMAP (Internet Message Access Protocol).


  2. There are two versions of POP. The first, called POP2, became a standard in the mid-80's and requires SMTP to send messages. The newer version, POP3, can be used with or without SMTP.
  3. Short for point of presence, an access point to the Internet. ISPs have typically multiple POPs. A point of presence is a physical location, either part of the facilities of a telecommunications provider that the ISP rents or a separate location from the telecommunications provider, that houses servers, routers, ATM switches and digital/analog call aggregators.

  4. Short for Programmed Operator (POP), a pseudo-opcode in a virtual machine language executed by an interpretive program. The Programmed Operator instructions provide the ability to define an instruction set for efficient encoding by calling subprograms into primary memory.


Rights Managed
Rights Managed is often used to describe photographs for which the right to reproduce them are managed, and thus the individual, organization, or business wishing to use the photograph must first obtain a license for the use of that image specific to the type of use.



Rights Ready
Rights-ready is a new way to license high-quality imagery. It's fast and flexible with simple pricing. There should be a definition of the specific terms according to the specified websites usage conditions.



Royalty Free
A term often used in photography CD collections or on CD collections of images. May also refer to the purchase of images from online sources. An initial fee is paid for the purchase of the CD, online images or a collection of photos, and the purchaser may use the image(s) as often as required within the license terms and conditions without paying for the use of the image each time the image is used.



Stock Photography
Stock photography consists of existing photographs that can be licensed for specific uses. Book publishers, specialty publishers, magazines, advertising agencies, filmmakers, web designers, graphic artists, interior decor firms, corporate creative groups, and others use stock photography to fulfill the needs of their creative assignments.

A customer who uses stock photography instead of hiring a photographer can save time and money, but can also sacrifice creative control. Stock images can be presented in searchable online databases, purchased online, and delivered via download or email.

Stock photography is sometimes called a photo archive, or just stock photos. Outside the United States, they are generally referred to as picture libraries. The term photo archive often refers to the website or physical location where the photographs are stored. Photo archives are also sometimes called image banks or photo banks. As modern stock photography distributors often carry stills, video, and illustrations, none of the existing terminology provides a perfect match.



RSS
Short for RDF Site Summary or Rich Site Summary, an XML format for syndicating Web content. A Web site that wants to allow other sites to publish some of its content creates an RSS document and registers the document with an RSS publisher. A user that can read RSS-distributed content can use the content on a different site. Syndicated content includes such data as news feeds, events listings, news stories, headlines, project updates, excerpts from discussion forums or even corporate information.



SERP
Search Engine Results Page This is the page that the user sees after entering a search query or search string on a search engine search page. Since the page itself does not hold much information prior to a user request, these pages are hard for a Search Engine to index correctly as they never know what the page or query would be about. The Search Engine would then compile a response page which contains results normally in sets of ten. These results are compiled and gathered by use of very complicated and varying search algorythms which search through the masses of data stored in the search engine database. The best possible position to obtain on a SERP is 1, the fisrt position typically indicates that the fisrt link on the SERP would provide you exactly what you are looking for in terms of your search term. The largest and most frequently used search engine is Google, slang words have even been created, so instead of saying search for it, many people now-a-days say Google it, which means that you should use Google to search for more information about a particular topic or word.

Most Popular Search Engines [April 2007]
  1. Google 56.4%
  2. Yahoo! Search 21.1%
  3. MSN Search 9.2%
  4. AOL Search 3.8%
  5. Terra Lycos 2.0%
  6. AltaVista 1.7%
  7. Ask Jives 1.7%


SMS
  1. Short Message Service. A service for sending messages of up to 160 characters (224 characters if using a 5-bit mode) to mobile phones that use Global System for Mobile (GSM) communication.
  2. (pronounced as separate letters) Short for Simple Mail Transfer Protocol, a protocol for sending e-mail messages between servers. Most e-mail systems that send mail over the Internet use SMTP to send messages from one server to another; the messages can then be retrieved with an e-mail client using either POP or IMAP. In addition, SMTP is generally used to send messages from a mail client to a mail server. This is why you need to specify both the POP or IMAP server and the SMTP server when you configure your e-mail application.


SMTP
(pronounced as separate letters) Short for Simple Mail Transfer Protocol, a protocol for sending e-mail messages between servers. Most e-mail systems that send mail over the Internet use SMTP to send messages from one server to another; the messages can then be retrieved with an e-mail client using either POP or IMAP. In addition, SMTP is generally used to send messages from a mail client to a mail server. This is why you need to specify both the POP or IMAP server and the SMTP server when you configure your e-mail application.



SEO
The term used to describe the marketing technique of preparing a website to enhance its chances of being ranked in the top results of a search engine once a relevant search is undertaken. A number of factors are important when optimising a website, including the content, HTML elements within the content and structure of the website's copy and page layout, page title, the HTML meta-tags and the submission process. There are many factors that contribute.
For more information about SEO, go to our Search Engine Optimisation Guidelines Page.



UDDI
UDDI is a XML-based protocol that provides a distributed directory that enables businesses to list themselves on the Internet and discover other services. Similar to a telephone number, businesses can list themselves by name, product, location, or the Web services they offer.



Unix
An operating system co-created by AT&T researchers Dennis Ritchie and Ken Thompson. Unix is well known for its relative hardware independence and portable application interfaces. Lots of big companies are using Unix servers for its reliability and scalability. Some of the popular Unix flavours are: Linux, Solaris, HP-UX, AIX, etc.



URL
An acronym for "Uniform Resource Locator," this is the address of a resource on the Internet. World Wide Web URLs begin with http://

The Uniform Resource Locator is the address of a resource available on the Internet. Example: the URL for the InLoco home page is: http://www.inloco.co.za



Voice Over Internet Protocol
The technology used to transmit voice conversations over a data network using the Internet Protocol. Such data network may be the Internet or a corporate Intranet.



WAP
The Wireless Application Protocol is a secure specification that allows users to access information instantly via handheld wireless devices such as mobile phones, pagers, two-way radios, smartphones and communicators.



A/B Testing also known as Split Testing
A/B testing is a method of advertising testing by which a baseline control sample is compared to a variety of single-variable test samples. A classic direct mail tactic, this method has been recently adopted within the interactive space to test tactics such as banner ads, emails and landing pages.

Employers of this A/B Testing method will distribute multiple samples of a test, including the control, to see which single variable is most effective in increasing a response rate or other desired outcome. The test, in order to be effective, must reach an audience of statistical significance.

This method is different than multivariate testing which applies statistical modeling which allows a tester to try multiple variables within the samples distrubuted.



SOAP
SOAP is a standard for exchanging XML-based messages over a computer network, normally using HTTP. SOAP forms the foundation layer of the web services stack, providing a basic messaging framework that more abstract layers can build on.



SQL
Abbreviation of structured query language, and pronounced either see-kwell or as separate letters. SQL is a standardized query language for requesting information from a database. The original version called SEQUEL (structured English query language) was designed by an IBM research center in 1974 and 1975. SQL was first introduced as a commercial database system in 1979 by Oracle Corporation.

Historically, SQL has been the favorite query language for database management systems running on minicomputers and mainframes. Increasingly, however, SQL is being supported by PC database systems because it supports distributed databases (databases that are spread out over several computer systems). This enables several users on a local-area network to access the same database simultaneously.

Although there are different dialects of SQL, it is nevertheless the closest thing to a standard query language that currently exists. In 1986, ANSI approved a rudimentary version of SQL as the official standard, but most versions of SQL since then have included many extensions to the ANSI standard. In 1991, ANSI updated the standard. The new standard is known as SAG SQL.



WiFi
Short for 'wireless fidelity'. A term for certain types of wireless local area networks (WLAN) that use specifications conforming to IEEE 802.11b. WiFi has gained acceptance in many environments as an alternative to a wired LAN. Many airports, hotels, and other services offer public access to WiFi networks so people can log onto the Internet and receive emails on the move. These locations are known as hotspots.



WIKI
A collection of websites of hypertext, each of them can be visited and edited by anyone. "Wiki wiki" means "rapidly" in the Hawaiian language.



XML
Short for Extensible Markup Language, a specification developed by the W3C. XML is a pared-down version of SGML, designed especially for Web documents. It allows designers to create their own customized tags, enabling the definition, transmission, validation, and interpretation of data between applications and between organizations.



XHTML
XHTML is the next generation of HTML and is a hybrid between HTML and XML. XML was designed to describe data. HTML was designed to display data. XHTML is much stricter than HTML. Not all browers support XML so XHTML provides an intermediary soluton and can be interpreted by XML and HTML browsers. For further information see: http://www.w3c.org/MarkUp/.




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